Birmingham City Council shows support for ‘This Girl Can’ campaign

Birmingham is planning a city-wide celebration of active women in March as part of Sport England’s exciting ‘This Girl Can’ campaign.

This Girl Can is a new campaign aiming to promote physical activity by helping women of all ages overcome barriers to participation.

Based on insight into women’s sporting attitudes and experiences, the campaign uses humour to tackle the fear of judgement that prevents many women taking part in sport and activity, using slogans like; ‘Sweating like a pig, feeling like a fox’, ‘I’m slow but i’m lapping everyone on the couch’ and ‘I kick balls. Deal with it.

The campaign aims to tackle the rising gender gap between the number of men and women playing sport. However, with 75% of 14-40 year-old women in England cited as wanting to exercise more, the campaign aims to break down the barriers to what is stopping those women from getting started.

Birmingham City Council is planning to mark International Women’s Day on 8 March with a city-wide celebration of women and physical activity, involving already active women with the main aim to inspire less active women across the city.

Grants will be available for organizations, groups or individuals to host activity sessions for women across the city and an online appeal for ideas and suggestions has been launched.

Cllr Lisa Trickett, Cabinet Member for a Green, Smart and Sustainable City, said: “Many Birmingham women are already active – some of them through initiatives like Active Parks and Be Active. But the research shows there are clearly fewer women than men exercising or playing sport regularly.

“We want to celebrate active women on International Women’s Day and need the women of Birmingham to play their part.”