Bookings for ‘Car-cations’ continue to expand
With 2013 declared The Gathering and members of the Irish diaspora encouraged by the Irish government to make a trip ‘home’; the company said business had been particularly brisk on all routes between the UK and Ireland.
It also said there was a continuing trend for people to have holidays where they take their cars rather than fly.
A recent survey carried out by Stena Line revealed 79 per cent of customers said they could see themselves taking another car-cation in the future.
When asked about their main reasons for taking the car on holiday those who said yes said it was due to the ‘freedom and flexibility’ car-cations offered.
As part of their car-cation campaign Stena Line launched a ‘Pack it in and Win’ Facebook competition, which was due to run until August 7 and invited people to help Dom Joly fill his boot with their favourite travel items which they could then win as prizes.
Prizes included everything from surf boards to barbecues and golf clubs to iPads as well as ‘The Big Bumper Car-Cation Pack’ which included all of the items in Dom’s boot, plus return car travel for four people.
Diane Poole, Stena Line’s head of PR and communications, said: “Car-cations are getting even more popular as people realise they don’t have to compromise on comfort or leave behind items they really want to take on holiday with them from home. With Stena Line you really can pack it all in.
“Ferry travel is one of the most fun, relaxing and unique ways to holiday, plus there is no hanging around at check-in and plenty of leg room and places to explore once onboard, which means there is more time to enjoy your trip.
“Furthermore, the free WiFi allows people to plan their car-cation in a relaxed, stress-free way as they cross the Irish Sea.”
To make a booking log onto www.stenaline.co.uk or call 08447 70 70 70.