Eamonn Holmes officially declares new Brewhouse open

Eamonn Holmes with Chris Sadler (left) managing director and right, Ian King, sales manager

Eamonn Holmes with Chris Sadler (left) managing director and right, Ian King, sales manager

Irish television presenter Eamonn Holmes opened a new Brewhouse and Bar set up by a Black Country brewer.

The Sky News and This Morning presenter, performed the honours at the Sadler’s Brewhouse and Bar in Lye, Stourbridge.

Eamonn, who has been an enthusiastic Sadler’s Brewery fan for some time, described the Brewhouse and Bar as “an amazing facility”.

His association with the brewery originally came about through his son Declan, a brewer of designer real ales, and Eamonn visited the new Lye site before it was developed.

He said: “There was hardly anything here last September and six months on it looks like this, as if it’s always been here. It feels established and mature.”

Now the historic Black Country brewer is aiming to expand its network of tap houses as it takes advantage of soaring demand for its award-winning ales.

Sadler’s Brewery, which can date its origins back to 1900, has more than doubled the size and scale of its operations with the new facility.

The new Sadler’s Brewhouse and Bar, located in a redeveloped industrial unit in Station Drive, complements the firm’s established brewery at the Windsor Castle pub in Stourbridge Road nearby but offers a far greater brewing capacity.

Sadler’s was originally founded in 1900 by Nathaniel Sadler and his son Thomas later took it over. He brewed his last pint in 1927 but passed on his passion and knowledge of brewing to his son John and grandson Chris.

In 2004 after a 77-year gap the Sadler’s Brewery was reopened and Chris Sadler is now spearheading its revival.

Brewhouse operations director Tim Hodgkinson said: “The Windsor Castle site is one we have traded from for 100 years – currently from 2004 onwards – but we had outgrown capacity.

“This became available just a stone’s throw away.”

The new Brewhouse and Bar, which represented a £500,000 investment, is a location for the production of both bottled and cask bear.

It is soaring demand for Sadler’s bottles beers, particularly among supermarkets, that is driving rapid growth.

Sadler’s is also now on Green King’s national list to supply its pubs with cask ale and is being courted by other pubcos keen to follow suit.

Demand is largely for its Worcester Sorcerer ale but its Peaky Blinder ale is also a fast-growing product.

“Worcester Sorcerer is one of our best-selling ales,” said Mr Hodgkinson. “But Wetherspoon in particular loved our Peaky Blinder ale, a 4.5 per cent black IPA.”

The brewer is also currently talking to Birmingham’s famed Peaky Blinder pub in Dale End, a bid to make its Peaky Blinder ale available there but its cask and keg beers are currently available widely in the city, including at JD Wetherspoon pubs, as well as Bitter ‘n Twisted venues.

Mr Hodgkinson said they are also keen to attract beer enthusiasts to the Brewhouse & Bar, which is currently open from 12noon to midnight from Thursday to Saturday and from noon until 6pm on Sundays. It also hosts comedy and Black Country-themed nights on other days of the week, with organised tours on a Saturday and special beer nights being run in conjunction with Cotteridge Wines.

Beer lovers can sample 100 bottled craft bottled beers, six constantly changing craft keg beers and six cask ales.
Food is also available with most of the items having a Sadler’s beer slant.
Mr Hodgkinson said: “Snowhill is only 15 minutes away by train and we’re very close to Lye station.”