Housebuilders don pink vests to help fight breast cancer

David Wilson Homes construction workers wearing it pink

David Wilson Homes construction workers wearing it pink

Builders and site staff working for homebuilder David Wilson Homes swapped their customary yellow hi-visibility vests for pink ones to help raise awareness of breast cancer.

Staff at the housebuilder’s Lordswood Gardens development on Bernard Road, Harborne, joined thousands of people across the country by wearing pink clothing on Friday October 23 in support of the Breast Cancer Now campaign.

In addition to sporting pink hi-vis vests and hats, David Wilson Homes Mercia donated £500 to the cause.

Last year £2 million was raised by wear it pink supporters, funding life saving research across the UK and Ireland and this year campaigners were hoping to raise even more through encouraging businesses, schools and individuals to wear it pink.

John Fitzgerald, managing director for David Wilson Homes Mercia, said: “We really wanted to get involved in wear it pink, and thought the best way to do this would be to ask site staff to wear pink hi-visibility vests on the day.

“As well as building quality homes, we want to help local communities and family charities, and I think this is a great way to do so.

“Not only is it a bit of fun, it also supports important, life-saving research, and we hope that we can help the Breast Cancer Campaign to raise more money than ever.”

Located in the suburb of Harborne, just two miles from Birmingham city centre, Lordswood Gardens currently has a range of three, four, five and six bedroom houses available priced from £295,000.